Germany is wúnderbar for vegans and vegetarians looking for love! German cities top the new rankings for best cities in the world for vegan dating. Cologne takes the top spot, closely followed by Frankfurt, then London.
6th May – Veggly, the world’s leading dating app for vegans and vegetarians, today releases new data ranking the best cities in the world for vegan dating. Two of Germany’s top cities take both first and second place; Cologne takes the crown this year, ranking as number one with the highest number of users in relation to population – 8,410 users per million.
Frankfurt is ranked second in the world, in relation to population, with 7,476 users per every 1 million people in the city.
London, which was number 1 in the 2020 edition of the rankings, is next up, with 5,742 users per million, in third place. Despite its slight slip down the rankings, London remains the top city in the world for the highest overall number of users.
Copenhagen follows closely behind London in fourth place with 5,508 users per million. Then in fifth place is Barcelona with 3,874 users per million.
Milan takes sixth place with 2,717 users per million, followed by Paris with 2,272 users per million. LA is next on the list in eighth place. The top US city in the rankings, with 2,209 users per million and highest ranked non-European city to find love.
Sneaking into the top 10, in ninth and tenth place respectively are Toronto with 1,888 users per million, and São Paulo, very close behind, with 1,875 users per million.
Even though, overall, Europe takes the top 5 spots, the US still boasts the most numbers overall of any individual country.
As Veggly continues to grow steadily in number, more vegans and vegetarians than ever before are finding love online. To let users try the app in one of these hotspots, for the month of May, Veggly is now offering free teleportation , so people are able to match with users from all over the world and hopefully find love. Daters can now experience what it’s like to be a Veggly user in any city in the world, but temporarily setting their location to wherever they choose.
Commenting on the new global data and rankings, Founder of Veggly, Alex Felipelli, said:
“It’s great to see so many new and developing vegan dating hotspots popping-up across Europe and the wider world. This shows how the growth of veganism, vegetarianism and flexitarian living is undeniable now – this is the future! And we are honored to support these people and help them find new love and relationships. That’s why Veggly exists!
“It’s also interesting to see two German cities surge up the rankings and overtake London. Vegan living is seeing a big movement in growth throughout the country – we are hoping this trend spreads in all directions across Europe, and even more widely across the world.”
Top 10 cities (ranked by number of Veggly users in relation to population)
Throughout the month of April, Veggly donates part of its revenue to animal welfare NGOs in Germany, Poland and Ukraine that are helping refugees with pets.
As part of a long-term commitment to supporting animal welfare, Veggly has pledged to donate part of its revenue to Berlin Animal Shelter (Tierheim Berlin), an animal protection NGO in Germany that, at this moment, is helping refugees with pets from the Ukraine with their specific needs.
During the month of April, Veggly donates $3 of any spend above $15 to Tierheim Berlin and other affiliated NGOs.
How is Tierheim Berlin helping?
Providing accommodation for refugees with pets, using a database of people who can provide refugees with pets with temporary housing, food and animal support.
Providing basic sets of pet supplies: supporting refugee pet owners with all necessary accessories such as collars/harnesses and leash, blankets, dog/cat beds, food, bowls, transport boxes etc.
Providing free primary veterinary care: Ukrainian pets get free initial veterinary care at the main practice at Tierheim Berlin – including all necessary vaccinations, microchipping and issuing an EU pet ID card.
Animal Care Point Tegel: Tierheim Berlin’s so-called Animal Care Point at the former airport Berlin Tegel is serving as a welcome center for pets. It’s open daily from 3 pm to 9 pm. It provides the same services as listed above, at the large arrival center for refugees in Tegel. The center provides a vet on location as well as a big storage facility with all necessary pet supplies. Animal Care Point is a project of the Berlin State Animal Welfare Officer Dr. Kathrin Herrmann, Berliner Tiertafel and Tierschutzverein für Berlin / Tierheim Berlin. The project is financially supported by Welttierschutzgesellschaft and DRK (German Red Cross) Berlin, which is the overall organizer at Arrival Center Tegel.
Commenting on the donation pledge, Founder of Veggly, Alex Felipelli, said:“The situation in Ukraine is getting worse every single day and it’s devastating to watch. Humans and animals are suffering in their thousands. Businesses, charities, governments and the public must continue to work together to help those in need. As an animal rights focused organisation, Veggly is firmly committed to helping animals whenever we can; as a result, we will now be donating a significant part of our revenue towards the excellent NGOs that are working to help the animals that have been displaced by the war, such as Tierheim Berlin.
“We hope other organisations will join us in this decision. We are also on the lookout for additional NGOs we can support, so please do let our team know if you have any recommendations.”
Veggly, which now has over 600,000, is available throughout the world (users in 181 countries), Veggly is set to continue its rapid growth thanks to its growing army of vegan volunteers around the world who have worked together to translate the app from English into Spanish, German, Portuguese, French, Italian, Danish and Polish, with many more languages on the way, including Japanese.
Veggly was created to help vegans, vegetarians, and aspiring vegans/vegetarians to find, match and chat to other like-minded people nearby. At present, Veggly is the only vegan/vegetarian dating app available on Android, iOS and desktop/web.
The data reveals a wide range of fascinating trends that include what percentages of vegans and vegetarians are looking for long term monogamous relationships, friendships, open relationships, or ‘one off’ dates.
The findings show that three quarters (73.4%) of Veggly users are interested in long term, monogamous relationships. Over half (56%) are interested in ‘one-off dates’, over a third (33.8%) are interested in open relationships, and over half (57.2%) are interested in meeting new friends via Veggly.
The data mining from Veggly also reveals how Valentine’s Day causes a large surge in new users every year. During the week leading up to Valentine’s Day in 2020 and 2021, Veggly experienced a large surge in new users, with boosts of 143% and 55% respectively (relative to previous period).
The data also shows an intriguing range of differences between vegetarians and vegans. In particular, the findings show how vegans and vegetarians are 69% more likely to pursue an open relationship than meat eaters.*
Commenting on the new data, Founder of Veggly, Alex Felipelli, said: “This data is great to see because it shows how our platform is being used for all sorts of purposes, helping herbivores across the world connect in new ways. We are always happy to see new connections through Veggly; it can be a new romantic one-to-one relationship, like the ones you can see from our testimonials, or a friendship, an open relationship, a multi-person relationship, or just a ‘one-off’ date – we don’t mind as long as people are happy meeting other vegans and veggies!
“We also found it interesting to see how vegans are more keen for open relationships than vegetarians. The analysis from Jo Hemmings explains the likely reasons why this is the case.”
Also commenting on the results, Jo Hemmings, Behavioural Psychologist and Relationship Coach, said:“This research from Veggly that vegans and veggies are 69% are more likely to pursue an open relationship than meat eaters is fascinating, and it makes sense from my point of view as a psychologist. Vegans in particular have already taken an ethical decision not to eat meat, and this has become one of their core values when meeting a match. Due to their self-assured and less traditional eating choice, they are more likely to have the strong confidence needed to consider relationships that are also different from the ‘norm’. They have already broken away from the traditional norms for diet… so why not break away from relationship norms as well?
“That norm-breaking confidence may also be carried into other areas of relationships, and could result in a stronger likelihood to experiment in the bedroom or with other varieties of relationship that aren’t in keeping with traditional relationship structures.”
Veggly, which now has over 600,000 users, is available throughout the world (users in 181 countries). Veggly is set to continue its rapid growth thanks to its growing army of vegan volunteers around the world who have worked together to translate the app from English into Spanish, German, Portuguese, French, Italian, Danish and Polish, with many more languages on the way.
The United Kingdom takes the coveted number one spot for the second year in a row with the highest number of users in relation to population.
At present, the UK has well over 45,000 (45,633) users on Veggly, meaning there are nearly 700 (685) users per million people in the country. The Netherlands is close behind the UK with the second highest number of users in relation to population (601 users per million people).
Germany places third thanks to a strong user base of 46,375, which means there are nearly 560 Veggly users per million people in the country. Spain is fourth with a figure of 435 users per million.
Overall, the United States boasts the highest number of Veggly users, with 60,158, but has a much higher population than the UK (328million vs 67million), so scores lower on the ranking list. Brazil has the second most users overall with over 51,000.
In the past two years, Veggly has grown rapidly and reached over almost 400,000 global users (16x growth since July 2019).
From Brazil to Canada, to Australia, to Korea, to Denmark, and beyond. Available worldwide (used in 181 countries), Veggly is set to continue its rapid growth thanks to teams of vegans who have worked together to translate the app into 8 languages: English, Spanish, German, Portuguese, French, Italian, Danish, and Polish, with many more languages on the way.
Top 10 countries in the world for vegan dating (ranked by number of Veggly users in relation to population)
Total number of users
Number of Veggly users per 1 million
Top 10 countries in the world for vegan dating (ranked by total number of Veggly users)
Total number of users
Commenting on the new rankings data, Founder of Veggly, Alex Felipelli, said:
“The UK is an excellent hotspot for herbivores looking for romance and new relationships. The user base there has almost doubled in the last 10 months and it’s also great to see lots of new vegan dating communities growing, even in other countries around the world. There has never been a better time to be a vegan looking for love!“
“We will build on this success and continue to re-invest in Veggly further. The ultimate goal is to provide the best dating app possible for vegan and vegetarian communities, making sure everyone feels welcome and finds love. We will do everything we can to help these hotspots grow all over the world and build new ones by making the Veggly app accessible to everyone.“
Building on the recent growth, Veggly is also today announcing the launch of its ‘teleportation’ feature, enabling users to meet more daters, even when far away.
For example, a user in LA can now experience what the app is like in London by changing their location. Initial tests have shown this is a popular option for daters preparing for a trip to another country so they can meet people through the app before arriving.*
*Teleportation feature is available on the app for free until the end of June 2021
30 lucky single vegans will be flown to special island to find love, seitan and sunshine
Big news for vegans looking for love today!
Veggly and LoveSeitan, a leading manufacturer of seitan products, are together announcing the launch of ‘LoveSeitan Island’, a new contest for vegan singles to find love.
LoveSeitan Island will feature 30 contestants from all over the world who will compete to find love and stay on the show (from online viewer voting), and win the ultimate prize: a lifetime supply of seitan (from LoveSeitan) and 50,000 aubergines provided by Veggly.
To keep the contestants fed during the three month long contest, LoveSeitan is shipping 15 metric tonnes of seitan to the Isle of Wight.
Handling the contestant application process, our vegan love experts at Veggly HQ will be selecting 30 lucky vegan singles who match the criteria.
Applicants will have to submit photos, a bio and their reasons why they went vegan.
Flights to the island will depart on May 1st – all contestants will have to complete two Covid-19 tests before travelling to the island.
Commenting on the launch of the contest, Co-Founder of LoveSeitan, Steve Swindon, said: “What more could you ask for? A gorgeous location, vegan love and romance, and 15 metric tonnes of seitan! It’ll be a feast! We’re very excited to see the outcome!”
Also commenting on the launch, Founder of Veggly, Alex Felipelli, said: “This is a once in a lifetime opportunity for single vegans! You’ll be fed unlimited seitan and meet lots of other vegans looking for love, and you might win the top prize! We are looking forward to reviewing the applications!”
As we grow further, make sure you follow our journey and read some of our success stories and messages from our users who found love from their Veg-Matches – on this page here.
To stay up to date with all of our announcements, more news stories, blog posts, and future partnerships, please follow our social channels:
We are happy to announce we’ve reached 1 million Veg-Matches in the app! That’s 1 millions veggie connections that were made possible by Veggly and that makes us very happy! 🌱😊
The world’s number 1 dating app for vegans and vegetarians witnesses 12x growth in just 18 months. We now have over 300,000 users around the world. Not on Veggly yet? Install now. The next Veg-Match could be yours. Got a single vegan or vegetarian friend? Help them out by letting them know about Veggly! 😉
Since July 2019, the Veggly has grown in user numbers by a factor of 12, from 25,000 users. At the same time, we are also celebrating over 1 million ‘Veg-Matches’ (where two users match with each other) and we predict over 2 million by mid 2021. There has never been a better time for vegan and veggie love!
Overall, the United States now has the highest number of Veggly users in one country, with 47,823. Brazil (46,620 users) is second, Germany (39,703 users) is third, and the UK (35,190 users) is fourth. Spain is fifth, with 14,136 users.
To celebrate hitting the 300,000 user mark and 1 million Veg-Matches, we have launched two new initiatives:
We celebrated ‘Veglentine’s Day’ by giving free coins (credits) to new and existing users. More to come soon!
Commenting on the new user milestone, our Founder, Alex Felipelli, said: “The growth we’ve seen is incredible! As veganism continues to surge in popularity across the world, so does the demand for herbivorous dating and relationships. So many of us want to be with someone who shares the same values and love for animals, so it’s no surprise we have hit the 300,000 user mark so quickly.
“This milestone will strengthen our commitment helping this community grow as much as possible. Especially as it was Valentine’s Day last week, we will do our best to make sure every herbivore on our app finds their ‘Veglentine’ this year.”
Available throughout the world (used in 181 countries), we are now set to continue our rapid growth thanks to a growing army of vegan volunteers around the world who have worked together to translate the app into Spanish, German, Portuguese, French, Italian, Danish and Polish, with many more languages, including Korean, on the way.
In this article, we reveal our latest research showing how two-thirds of vegans report an increase in sexual performance and enjoyment since switching to a vegan diet.
Very exciting news for vegans today! Especially when it comes to life in the bedroom! We’ve released new data from a survey of 5,000 vegans across the world revealing how making the switch to a plant-based diet has impacted their sexual enjoyment and performance. The results are worth celebrating!
The research shows that over two thirds of vegans (67%) have experienced a noticeable increase in sexual performance and enjoyment after making the switch to a vegan diet.
In particular, vegan men were most likely to notice a difference. 7 in 10 (71%) vegan men reported a boost, in contrast to 59% of vegan women.
The new findings are consistent with arguments made in The Game Changers by Dr. Aaron Spitz who witnessed a significant boost in strength and duration of erections for male athletes who took part in a controlled test to measure the impact of a vegan diet.
We believe these findings are likely to contribute further to the continued rise of veganism and plant-based diets across the globe.
This excellent growth has helped fuel our own growth in users. We now have over 290,000 users around the world. Find your Veg-Match today!
Commenting on the new research findings, our founder, Alex Felipelli, said: “This is exciting news for vegans and anyone considering a switch to a vegan diet! It’s yet another excellent reason for ditching animal products and choosing vegan food at every meal. It’s clear that your diet can impact life in the bedroom!”
So there you have it! If this doesn’t convince non-vegans, what will?!
As we grow further, make sure you stay up to date and read some of our success stories and messages from our users who found love from their Veg-Matches – all on this page here.
And to stay up to date with all of our announcements, other news stories, blog posts, and future partnerships, please follow the growth of Veggly across our social channels:
The research shows that over half of vegans (52%) wouldn’t consider a relationship with a meat-eater. In addition, just over 12% of vegans, roughly 1 in 8, wouldn’t even consider dating a vegetarian, as they are still consumers of animal products.
Vegetarians are also reluctant when it comes to meat-eaters. 4 in 10 (39%) wouldn’t consider a carnivore for a partner.
The new findings help explain the recent, rapid growth of Veggly. Our platform now has over 250,000 users around the world. Since July 2019, the app has grown in user numbers by a factor of 10, from 25,000 users.
Overall, the United States boasts the highest number of Veggly users in one country, with 46,552. Brazil is second, with 39,215 users, and the UK is third with 34,420 users. Germany places fourth, with 33,890 users
Available throughout the world (used in 181 countries), Veggly is set to continue its rapid growth thanks to teams of vegans who have worked together to translate the app into 8 languages: English, Spanish, German, Portuguese, French, Italian, Danish and Polish, with many more languages on the way.
Rise in Veganism
The rise of veganism and plant-based diets across the globe in the past two years has fuelled Veggly’s rise to prominence.
Commenting on the new findings, Founder of Veggly, Alex Felipelli, said:
“These findings help us understand why Veggly has become so popular. Many vegans want to be with someone who shares their values and love of animals. For many vegans, their ‘veganism’ is a way life, so it’s understandable they wouldn’t want to be with a partner that consumes animals or animal products.
“We created Veggly for that exact reason!
Veggly is here to help herbivores find the best and most compatible partners, and we are 100% dedicated to helping this community grow as much as possible.
We always reinvest in the platform and make improvements every week to improve the experience and cope with rising demand.
We believe that if the question was “Would you prefer to date a vegan”?, the result would be close to 100%. But still, 52% is very high for vegans who would not date a meat-eater at all!”
What about you? Would you date a meat-eater? Have you? Leave your comments below and let us know what you think about this.
Join us in watching Alex Felipelli, our Founder and CEO, in a great interview to Plant CEO youtube channel and podcast. If you are interested in plant-based entrepreneurship you should definitely check it out!
24 00:02:32.220 –> 00:02:33.630 alex: I’m from here and
25 00:02:35.160 –> 00:02:38.190 alex: busier the call, but he’s based here where
26 00:02:39.270 –> 00:02:40.680 alex: The whole team is here for now.
27 00:02:41.970 –> 00:02:57.990 Anant Joshi: Yeah, sure. So yeah, really excited to know more about your, your dating app. So can we start by just if you can describe what it is for everyone, but also maybe explain a little bit on how it’s different from normal dating apps.
28 00:02:58.320 –> 00:02:59.190 alex: Sure, sure.
29 00:03:00.240 –> 00:03:13.380 alex: I guess I mean so so gradually is basically a a vegan and vegetarian dating app, right. So some people simplify it explained. He explains the Tinder for vegans or vegetarians.
30 00:03:15.330 –> 00:03:27.540 alex: We think it’s a lot more, but I’ll go into the differences in a minute. So I think the you know this, the simple explanation is is that we we
31 00:03:28.050 –> 00:03:38.970 alex: Then the main difference is is obviously the focus right so we we already have, like most people who use virtually ISA ISA is if you have an image up there in those statistics as well. We have
32 00:03:39.930 –> 00:03:53.790 alex: 60% of the users are vegans and another 30% roughly is vegetarian. So we have only thing that we find themselves as being transition right and
33 00:03:55.200 –> 00:04:01.170 alex: You know, so people. That’s where you go to find vegan singles basically right so
34 00:04:02.250 –> 00:04:15.120 alex: Vision is the number one thing and for vegans and vegetarians and and that that focus and of course all of our communication, all of our marketing, all of that is is targeted and it’s for vegans and
35 00:04:15.630 –> 00:04:24.240 alex: Vegetarians right. So, um, that’s the main difference for sure that’s the number one reason why people choose veggie
36 00:04:25.440 –> 00:04:36.270 alex: We also have a few other differences in terms of like we we tried not to make the app too much like a binary like liking or not, like, you know, like some of these other ones.
37 00:04:36.960 –> 00:04:50.130 alex: Because we wanted to build this kind of a community and like you could you can, for example, not like someone for dating, but maybe you want to maybe just to
38 00:04:50.520 –> 00:05:02.310 alex: Be friends. A lot of people use the app also to find friends. In fact, we’re going to make it more formal soon but it’s already other people ready to use. Right. They
39 00:05:02.820 –> 00:05:09.870 alex: Set up a profile and they say they’re just looking for friends because we know, and I think we’ll get there like this part of the reason
40 00:05:10.980 –> 00:05:12.270 alex: Why we created it.
41 00:05:13.290 –> 00:05:24.120 alex: It’s mostly to help people, especially when you’re just making the transition. It’s hard. Normally, you have just friends and people, you know, where are
42 00:05:24.750 –> 00:05:38.370 alex: Meat eaters and you want to meet new people, especially for dating, but even also for for for, you know, friends, and so on. So I think that’s the main difference we tried to make it a little more
43 00:05:39.510 –> 00:05:55.710 alex: More of a community and we want to even improve on that, like, make it more as a community of almost like a social network, not, not that the first know they’re not going to get that far, but at least a little more on that direction.
44 00:05:57.600 –> 00:06:10.620 alex: But in and not so much like you know Swipe right, swipe left as in some other apps that is very frustrating sometimes right becomes like a manual that we wanted to avoid that one.
45 00:06:12.030 –> 00:06:18.720 Anant Joshi: Yeah. And so, obviously, you still have that ability today and you know Swipe right, swipe left
46 00:06:19.200 –> 00:06:20.010 alex: And right
47 00:06:20.700 –> 00:06:29.940 Anant Joshi: With the with the connection as part of the friendship part is that area, something that you could search on or something that you’re planning to do or
48 00:06:30.000 –> 00:06:31.710 Anant Joshi: Would it same way
49 00:06:32.070 –> 00:06:50.250 alex: Yeah, yeah. So, and cheaply. Right. So the way it works. Right now, it’s still like you would as you you, that part is very similar. You go in and use. So the profiles you like and then if you get a veg match. That’s a, you know, our match the match.
50 00:06:51.150 –> 00:06:52.080 alex: You can chat.
51 00:06:52.170 –> 00:06:59.220 alex: And, you know, then. So that’s how the how it operates right that the difference is that it’s not going to automatically
52 00:06:59.640 –> 00:07:09.150 alex: You know, remove the person. If you don’t like right you can still do that. Like, you can exclude the roadblocks and one, of course, right, maybe you don’t want to see that person.
53 00:07:10.740 –> 00:07:17.310 alex: But, but it’s not. It’s not like you just swipe left and it’s gone. Right. Like, just like in those situations.
54 00:07:18.810 –> 00:07:29.820 alex: In the for the for the friendship right now. It’s really, I mean it’s let’s say more, something that the users created because like you
55 00:07:30.600 –> 00:07:43.530 alex: A lot of, like I said, a lot of people have that difficulty of finding friends and so on. So they they go in and see, I just want to find friends and they put that in the profile. They just write it down and then you know someone who have a match.
56 00:07:44.880 –> 00:07:50.940 alex: Would know that so they wouldn’t you know if they’re interested in more than that. They maybe they wouldn’t
57 00:07:51.480 –> 00:07:52.260 alex: Function right
58 00:07:52.410 –> 00:07:55.470 alex: But, but then the the
59 00:07:56.490 –> 00:08:07.470 alex: So that’s the way it’s it’s already working a lot of people is using for that. And some people use for both, of course, like they they they use for to find friends. But then if you know something more happens
60 00:08:08.880 –> 00:08:25.110 alex: The better it is for the better. But then the we want to also make it more formal. In a sense, where you you actually create a profile where you say, like in the profile, you’re only looking for friendship and then those profiles would only show to people.
61 00:08:25.530 –> 00:08:28.140 alex: Running for friendship right so you wouldn’t
62 00:08:29.160 –> 00:08:35.400 alex: Just because, of course, even though you’re, you may write down you’re looking for friendship means sometimes get a little
63 00:08:36.540 –> 00:08:51.480 alex: Awkward. If you are in a relationship, right. So that’s why we want to make it more formal. But, but, yeah, I mean, that’s really kind of more future thinking, right, like, though the right now. It’s really just for more for dating.
64 00:08:51.810 –> 00:08:57.390 alex: And it’s just a just to say that it’s it’s got these community.
65 00:08:58.650 –> 00:08:59.910 alex: Idea behind right it’s
66 00:08:59.910 –> 00:09:00.150 Yeah.
67 00:09:01.200 –> 00:09:01.980 alex: So right there.
68 00:09:02.430 –> 00:09:10.410 Anant Joshi: Is there a trend or growing trend that vegans will not date a meat eater and vice versa.
69 00:09:11.610 –> 00:09:24.330 alex: Yes, I mean the we just released the E. The survey results. We did a survey with seven 7000 or 7400 people
70 00:09:25.350 –> 00:09:32.580 alex: On on the app and and they responded. One of the questions in this survey that we already published
71 00:09:34.170 –> 00:09:42.060 alex: In its he went out on plant based news and in the independence, we can maybe add the links to the
72 00:09:42.570 –> 00:09:42.930 Show.
73 00:09:43.980 –> 00:09:44.340 alex: And
74 00:09:45.510 –> 00:09:52.470 alex: It’s the results. Was that 52% of the vegans would not data a meat eater. Right.
75 00:09:53.490 –> 00:10:03.120 alex: I think that’s, you know, if we asked how many would prefer to date a, you know, an a vegan or vegetarian.
76 00:10:04.740 –> 00:10:07.920 alex: Definitely, he would be close to 100% in terms of
77 00:10:08.430 –> 00:10:10.050 alex: They would prefer. Yeah.
78 00:10:11.070 –> 00:10:26.160 alex: But then these 52% said they wouldn’t date, like the apparently. Look, it’s just like they would not consider at a meat eater. Right. Or some people, you know, they would date and try to convert
79 00:10:27.480 –> 00:10:30.300 alex: But that’s, of course, very hard. And so, you know,
80 00:10:31.830 –> 00:10:49.680 alex: Some people prefer to separate the activism from their love life. And so that’s where we help right so so it’s a, it’s a, it is a trends and we see more and more. In fact, the same survey for the same serving for even the vegetarians in the app responded that
81 00:10:50.730 –> 00:10:59.880 alex: Turned out 39% of the budget there and said they wouldn’t date a meat eater, but it’s not. It’s a little less strict, but it’s still like a, you know,
82 00:11:00.210 –> 00:11:06.000 Anant Joshi: Yeah. What about what about a vegan dating a vegetarian, for example.
83 00:11:06.660 –> 00:11:07.680 alex: Well, yeah, so
84 00:11:09.000 –> 00:11:14.220 alex: That was so the percentage. There was smaller, much more. I think he was wanting to think
85 00:11:15.630 –> 00:11:16.710 alex: 20%
86 00:11:17.100 –> 00:11:19.500 alex: Said that they would not data vegetarian.
87 00:11:19.770 –> 00:11:36.420 alex: Right. So yeah, so that’s a, you know, still like if if you have, you know, I mean 50% out of the so basically 20% of those of those with with not data a vegetarian even right so it’s
88 00:11:36.930 –> 00:11:43.230 alex: Yeah, the surveys quite it’s quite quite nice. We should probably add the link because it has a few of these.
89 00:11:44.190 –> 00:11:47.640 Anant Joshi: We can show some of the graph soon in the in the video for sure and
90 00:11:47.790 –> 00:11:48.660 Anant Joshi: We can add the layer.
91 00:11:49.050 –> 00:11:55.830 Anant Joshi: The notes. Great. So yeah, I mean that’s that’s interesting, and I think it’ll be interesting to see.
92 00:11:56.340 –> 00:12:11.910 Anant Joshi: How that survey changes over time the results right if you were to run it again and in like a year’s time and see what happens. And so in terms of the, you know, you must have had a lot of success with I guess people finding love
93 00:12:12.990 –> 00:12:18.810 Anant Joshi: To do. Do you have some indication on that and do. Do people actually end up marrying and
94 00:12:18.840 –> 00:12:20.970 Anant Joshi: You know, obviously making a commitment commitment.
95 00:12:21.930 –> 00:12:42.570 alex: Yes. I mean, we have a I mean, first of all, we’ve had 830,000 veg matches so far in in the in the platform, right. So that’s, again, when two people like each other and then they get a big match and they can share the first, you know, after that’s it’s up to them.
96 00:12:42.630 –> 00:12:48.270 alex: And, you know, a lot of those word through 2020 with me.
97 00:12:48.330 –> 00:12:49.260 Anant Joshi: Going and so
98 00:12:49.500 –> 00:12:51.240 alex: Makes it a little harder to meet the
99 00:12:51.240 –> 00:12:55.890 alex: Person, but it’s still like a we still have a lot of
100 00:12:57.600 –> 00:13:01.680 alex: Testimonials, right, we can again do the link to
101 00:13:01.680 –> 00:13:06.120 alex: Our testimonials page. We have several, several people who
102 00:13:08.160 –> 00:13:25.170 alex: You know, send them send us their stories. Some send even features of them have them together and they explain how the you know how they use the app all these started and now they had the big mansion in in there. Now there now dating rights.
103 00:13:26.760 –> 00:13:33.390 alex: I don’t, we don’t, I don’t know if anyone who got married yet we have some people who are in very serious relationships.
104 00:13:34.410 –> 00:13:37.830 alex: The app is quite near like it really started to to to grow.
105 00:13:39.720 –> 00:13:53.280 alex: Faster in the middle of 2019. And so we had the pain of, like, a year and a half of like more accelerated growth right to Danny was kind of slow kind of improving a few things.
106 00:13:53.730 –> 00:13:56.310 Anant Joshi: What led to that growth in in 2019
107 00:13:57.090 –> 00:13:57.690 alex: So it was that
108 00:13:57.900 –> 00:13:59.520 Anant Joshi: What do you think led to that growth.
109 00:14:00.330 –> 00:14:06.690 alex: Well, so in 2019 so I started I launched it in the end of 2018
110 00:14:07.140 –> 00:14:12.450 alex: Ryan, you know I launched it was really like an MVP, right. So, so he had a few
111 00:14:13.050 –> 00:14:21.900 alex: Few bugs and a few things that needed to be improved and at the same time I was doing a little bit of marketing more to kind of get some people to
112 00:14:22.320 –> 00:14:34.470 alex: To test and so on. But in 2019 was when also kind of I launched the subscription service. And so that’s that helped in getting some of getting more revenue.
113 00:14:34.890 –> 00:14:51.480 alex: And to reinvest any marketing. So, because then the brother was already better. Right. It was kind of ready to to for that. So then we started to shrink that that in marketing and you know I then now we got. I got more people helping me
114 00:14:52.620 –> 00:15:00.420 alex: So that’s kind of when when it started, of course. Then he went to the media went through the breasts, we got out. We got noticed by
115 00:15:01.140 –> 00:15:15.510 alex: Some important ones like like the, you know, plant based like important one, especially in the in the in the vegan news world like a veggie news and plant based news. We also
116 00:15:16.920 –> 00:15:24.390 alex: Were also featured at the Sunday Times. So there were a few media coverage that helped a lot.
117 00:15:25.470 –> 00:15:41.880 alex: But, but it’s also like the media, especially the digital digital marketing where it’s kind of constant like we can we can keep reinvesting and growing. And then when we grow invest more and so on. So that generates a nice a nice mobile
118 00:15:42.180 –> 00:15:47.940 Anant Joshi: How are you, marketing at the moment where What channels are you using to to market.
119 00:15:49.050 –> 00:16:07.590 alex: I mean we do, we do pretty much all of it through digital the digital channels. Right. And I’ll give you a little bit, but it’s pretty much all online. We don’t do, just because we don’t have enough resources. We don’t have anything else, basically. But yeah, so we do have a PR agency.
120 00:16:08.730 –> 00:16:15.150 alex: That helps a lot with, you know, getting getting, for example, the survey to the to the media and
121 00:16:15.960 –> 00:16:30.120 alex: In, you know, published about virtually we have several stories, but, you know, we still need the PR to it’s very there. They do a great job in helping us any of the stories and also in getting them publish
122 00:16:31.770 –> 00:16:36.210 alex: That that’s one. But then the in terms of marketing direct marketing.
123 00:16:37.230 –> 00:16:41.550 alex: We do the. We do a lot of Facebook ads.
124 00:16:42.960 –> 00:16:55.200 alex: Google ads and the apple search ads. Right. Those are the main tree in terms of paid marketing and then we have some other ones, some smaller ones that we we were trying for now it’s only
125 00:16:56.640 –> 00:16:57.900 alex: Whereas more like Peter
126 00:16:59.220 –> 00:17:01.290 alex: Microsoft yeah being
127 00:17:01.920 –> 00:17:04.650 Anant Joshi: Overseen driving all these app installs.
128 00:17:05.310 –> 00:17:15.030 alex: That you. I mean, we also do have presence in the, in the, you know the the media and all of the social networks with profiles and supposedly
129 00:17:15.390 –> 00:17:30.780 alex: We have some, some, let’s say organic marketing as well for for for those social social networks, but it’s a way that the majority of the installs are from the bait marketing from the mostly those three
130 00:17:31.230 –> 00:17:32.070 alex: Yes, three channel.
131 00:17:32.640 –> 00:17:40.980 Anant Joshi: And if you were to think about the countries that you’re operating where the biggest markets for you. Now that you’ve grown
132 00:17:41.190 –> 00:17:42.510 Anant Joshi: To quite a lot of countries, right.
133 00:17:43.470 –> 00:18:00.900 alex: Right. Well, I think when we look at the the countries in terms of number of users. The, the largest markets for us or disorder at least before largest ones right are United States, Brazil.
134 00:18:02.460 –> 00:18:03.540 alex: UK and Germany.
135 00:18:03.810 –> 00:18:16.800 alex: Those, those for those are the four main markets for for users and and even for revenue right but then the order changes a little bit. So for revenue we have we have us
136 00:18:18.090 –> 00:18:22.620 alex: UK, Germany and actually UK, Germany are very close
137 00:18:23.670 –> 00:18:33.900 alex: UK, Germany and Brazil and Germany is even more is it is very impressive because the, the amount of effort, just because of the language barrier, the amount of
138 00:18:35.220 –> 00:18:39.180 alex: Focus, we put on it is smaller, right. And there’s two really
139 00:18:40.890 –> 00:18:43.500 Anant Joshi: Have localized language as well within the app and
140 00:18:43.500 –> 00:18:48.420 alex: Yes, yes. Well, so the app. The app is available in eight languages.
141 00:18:49.230 –> 00:18:49.770 alex: We have
142 00:18:51.750 –> 00:18:53.370 alex: English Portuguese, Spanish
147 00:19:02.670 –> 00:19:11.850 alex: A lot of those were translated by volunteers, they, you know, they just like they love the app. And they say, oh, I want these to grow in my country, so I’ll translate it for you and
148 00:19:12.120 –> 00:19:21.810 alex: So then, and then, of course, but now you know for example with the app is available, but then the website is not available in German, for sure. That’s where we know we
149 00:19:21.900 –> 00:19:41.490 alex: Can prove and that’s that’s what I meant about German right so you know we don’t invest as much it’s it’s really strong. But yeah, so those four countries are are the biggest in in, you know, the metrics, but of course you know in for for for number of users. It’s us in Brazil.
150 00:19:43.110 –> 00:19:53.400 Anant Joshi: And. And now, sort of, I guess, globally, how many active users. Do you have and you know which which new countries, would you like to to see grow.
151 00:19:54.180 –> 00:19:57.090 alex: Well, and by the way, I mentioned just a thought the top
152 00:19:57.810 –> 00:20:03.270 alex: Yeah, we still have a several important ones like a like Spain.
153 00:20:04.290 –> 00:20:21.030 alex: Canada and Australia. And then we have in Europe, I mean pretty much of the, of the, the Eastern Europe is very strong in even in the Nordic countries as well. We have quite a good presence but way and then in terms of, I mean we’ve reached
155 00:20:26.460 –> 00:20:30.000 alex: Accounts in the app, we have that that number we
156 00:20:31.200 –> 00:20:36.060 alex: That’s the current number and you know we have in the last
157 00:20:37.500 –> 00:20:54.810 alex: 60 days. Sorry. In the last 30 days which we consider to be the the active users and I’ll check right now here in database that’s we’ve I think it’s around 60,000 users 60,000 active users, right, so that’s
158 00:20:57.900 –> 00:21:09.690 alex: The number of course you know some people even like in those 270. Some people may may still come back, we often do some Marketing. Marketing remarketing
159 00:21:10.500 –> 00:21:28.110 alex: And we you know we promote some new future that they may like or maybe like a new thing. And so they may come back, you know, out of those turning 70 but but yeah we have a even inactive users 60 60,000
160 00:21:30.330 –> 00:21:30.900 alex: In the last
161 00:21:30.960 –> 00:21:35.430 Anant Joshi: 30 days. But yeah, I guess, if you’ve got, you know, big country.
162 00:21:35.550 –> 00:21:37.260 Anant Joshi: You know, vast area.
163 00:21:38.340 –> 00:21:47.970 Anant Joshi: Versus a concentrated area, you know, then you’re more likely, I guess, to find more matches. Does, does that change the dynamics of, like, I guess.
164 00:21:48.240 –> 00:21:50.850 Anant Joshi: The number of matches that are happening or yes
165 00:21:51.120 –> 00:22:04.020 Anant Joshi: People insane a smaller country where there’s limited also numbers do they go through everybody and then say, okay, well I’ve gone through one. And maybe that’s why they leave, and they want to see new people coming in, I guess.
166 00:22:04.680 –> 00:22:11.220 alex: Correct. Correct. Yeah, so I mean we have you know in some countries, especially
167 00:22:13.380 –> 00:22:24.360 alex: Brazilian in even more in the West, because we’re so even though it’s pretty large in in in area. The, there are several. There are a few
168 00:22:24.930 –> 00:22:36.060 alex: You know, important CDs. Right. I mean, and the last night. It’s a little less like that you have several really a lot of cities that were, you know, with big markets. So it’s more spread
169 00:22:36.750 –> 00:22:45.990 alex: Out there than here but but like in the West, it’s, it’s, we can see like the number of matches per, per user.
170 00:22:46.440 –> 00:22:54.720 alex: Uses smaller than India in Europe, for example, in, in, in, especially in UK and Germany, right. So that’s the main reason right normally you go in
171 00:22:55.230 –> 00:23:07.080 alex: And you look for someone in your own CD that’s you want you want one a day, you look for someone in your CD and and that’s it right, you’re not going to, you know, go a little too much for
172 00:23:08.100 –> 00:23:21.330 alex: Actually on on virtually, we see that that’s a little less, right, like so. I think in in a regular app. People would be really strict about that, like I want people within, I don’t know, five miles right from me.
173 00:23:22.560 –> 00:23:34.170 alex: On visually, it’s a little less just because I think people. I mean, recognize there’s less vegans and vegetarians. But they are waiting to, you know, to, to go a little further.
174 00:23:34.830 –> 00:23:36.720 Anant Joshi: A little harder. Yeah.
175 00:23:37.290 –> 00:23:47.910 alex: Why, for me, if that’s what they need to meet a vegan or vegetarian that’s, you know, so there are a little less strict, but it’s still like you. You want to find someone
176 00:23:48.420 –> 00:23:56.130 alex: You know, like in the West, you don’t want to. You’re not going to find that the we’re going to want to date with someone that isn’t if you’re in the east coast with someone, the West Coast and
178 00:23:57.630 –> 00:24:00.900 alex: Normally, most people at least wouldn’t, wouldn’t be bad.
179 00:24:01.380 –> 00:24:11.400 Anant Joshi: So I think you taught me about a featured and if you’ve developed it now, but before where you’ve managed to create an actual physical physical teleportation
180 00:24:12.720 –> 00:24:15.150 Anant Joshi: What you say you’re already ahead of Star Trek, I guess, but
181 00:24:17.190 –> 00:24:19.710 alex: Yeah, no, it’s it’s live now it’s
182 00:24:21.930 –> 00:24:24.120 alex: Was launched launched in the end of
184 00:24:27.000 –> 00:24:34.590 alex: End. So, so that’s something that effect. A lot of a lot of users asked for and
185 00:24:35.700 –> 00:24:42.000 alex: It’s a i mean the the naming the the Star Trek naming was a little, a little twist, but
186 00:24:43.830 –> 00:24:57.390 alex: The, the feature I mean of course you know a lot of people said that they would like to use that for when they are either either moving somewhere like I’m going to move
187 00:24:58.140 –> 00:25:08.220 alex: To another city or another at some things even another country and I wanted to kind of start, you know, start before it of course when you, when they go there, the app would
188 00:25:08.880 –> 00:25:15.630 alex: Put them there. Right. They would automatically be moved there but but they want to kind of start searching ahead right
189 00:25:16.770 –> 00:25:25.950 alex: But even like people traveling like some, some people say they just oh I’m traveling. I’m going to spend one month or two weeks or whatever, none other CD.
190 00:25:27.030 –> 00:25:35.100 alex: And I like to check how, how is virtually on that plays maybe make some make maybe a new some people that gets you know some people and
191 00:25:35.640 –> 00:25:46.620 alex: You know, maybe first for maybe it’s for dating, but maybe even friends just to, you know, get some tips on you know where the vegan restaurants. The good ones, and so on. So, it is something that
192 00:25:47.400 –> 00:26:05.550 alex: It was kind of a inhale highly high demand. I mean, of course, most people don’t, you know, most people use it for again for finding people locally, but it is something that that you can you can do now, look for people in other other locations.
194 00:26:08.130 –> 00:26:23.010 Anant Joshi: And so you spoke about the subscription part. So can you tell me a bit about how that works. And you know, I think you have these tokens straight coins that you can also get so you know be good to know yeah out how you make revenue.
195 00:26:23.760 –> 00:26:28.710 alex: Sure, sure. Yeah. So, you know, the app has a freemium model.
196 00:26:31.140 –> 00:26:46.080 alex: So it is free to download create a profile you can you can you she wants to use it for free. Just like you like everyone that interests you and if they like you back like they will know that you like them.
197 00:26:46.440 –> 00:26:59.430 alex: But if they like your back, you get a big match and check that’s, you know, that’s all free right now the way we make money is basically in two ways. Right. So one, you can
198 00:27:00.780 –> 00:27:11.550 alex: Like I said, bite coins, the vegetative coins to send super likes. So in a regular light like you, the person wouldn’t know that you like them normally
199 00:27:13.590 –> 00:27:18.360 alex: And, but, but, you know, if they like you back, you get a big mess with the super like
200 00:27:20.460 –> 00:27:28.050 alex: You get you can. I mean, first of all people. So, the person will receive a notification in an email.
201 00:27:29.370 –> 00:27:34.620 alex: If they authorize the person you’re the author has all those they will receive an email notification.
202 00:27:34.980 –> 00:27:43.140 alex: And then when they go into the app, they will also see a you know a number there oh you receive one super like and you click and see who it is. Right.
203 00:27:43.590 –> 00:27:51.570 alex: So, it improves and also in the in in our super like and I think it’s different from other, at least the ones I know the other apps.
204 00:27:51.990 –> 00:28:01.230 alex: You can also include a message, right. So if, let’s say you liked something specifically about their profile or there or some features. Specifically, or whatever you can.
205 00:28:02.160 –> 00:28:20.190 alex: Type A message fan of, you know, or in like that. Or, you know, that’s all. Whatever you can add whatever message you want. So it’s a it’s a way to improve your chances of your life right instead of a leg. It’s a super like better chances. So that’s one way and then you buy coins to send that
206 00:28:22.080 –> 00:28:26.310 alex: And then the other one is also easy. So the subscription, right. So with the subscription.
207 00:28:27.480 –> 00:28:36.810 alex: Version of premium you get on top of you get three points. So you can send to super likes per month right the subject subscription means that monthly
208 00:28:39.360 –> 00:28:53.340 alex: Subscription and you get three coins and you also use the app with without ads. We also have that’s, that’s another part of the our monetization is not, it’s not a big one. But, but it’s there.
209 00:28:54.690 –> 00:29:00.960 alex: But then, yeah, for subscribers, they don’t think they use it. They don’t have ads and also they. I mean, they won’t have
210 00:29:01.530 –> 00:29:10.800 alex: And then they can see who liked their profile right before the baggage. So if, again you go in there is a place where you see who liked me
211 00:29:11.220 –> 00:29:18.390 alex: You just go there and see how these people lights are so far as if you like one of those, you get a nice then they match because they’re a lecture. Right.
212 00:29:18.810 –> 00:29:35.970 alex: So that’s one I guess maybe maybe the the most looked for feature for the subscription and in the stuff that I put the teleportation. So that’s part of the the veggies premium as well. So if you want to use that feature.
213 00:29:36.990 –> 00:29:40.680 alex: It’s part of the paid subscription, but
214 00:29:41.100 –> 00:29:49.830 Anant Joshi: Yeah, great. So yeah, tell tell me the story of your background that she and how you created this app in the first place. And what you were doing before.
215 00:29:50.280 –> 00:29:53.820 alex: Sure. Um, I mean, I’m a computer engineer.
216 00:29:55.020 –> 00:30:02.160 alex: That’s what I studied I started working with software development and when to
217 00:30:03.240 –> 00:30:14.550 alex: You know software project management and at the end I was even working with with sales right in like a large IT companies. Let’s see.
218 00:30:15.240 –> 00:30:27.570 alex: Um, and then I you know I mean, first of all, I was for for a while. I wanted to kind of try to to to to leave the corporate world and create something for myself.
219 00:30:28.020 –> 00:30:37.020 alex: And especially if you could be something you know that I was passionate about, you know, something that would help the vegan community and
220 00:30:37.860 –> 00:30:50.910 alex: And then at the same time I was divorced. So I was single, I was looking, I could feel how hard it was to to find like a me unless you know if you want to
221 00:30:51.750 –> 00:31:06.060 alex: Like I said in the beginning, I think if you just have even if they would prefer to they’d have another vegan almost 100% would say yes. Right. So, and that’s that was my keys and of course I also talked to other some other people that
222 00:31:07.290 –> 00:31:15.420 alex: What they thought about the idea, like other vegans and vegetarians and they they liked writing so they thought it was a good idea.
223 00:31:16.980 –> 00:31:25.650 alex: And so I decided to go for it. Right, so I it was also like a good timing for me. He had kids, and so I could
224 00:31:27.120 –> 00:31:35.070 alex: I could quit my job and work for on these for for a while and you know and i mean worked out so
225 00:31:36.510 –> 00:31:38.280 alex: Now the app is kind of
226 00:31:39.450 –> 00:31:49.890 alex: Walking with with its own its own feet like it’s it’s got and you know we got some revenue we we reinvest into marketing, we can pay the bills and so that’s great and
227 00:31:51.750 –> 00:31:58.230 alex: So yeah, so that’s kind of the how of how I started came up with the idea and decided to go for it.
228 00:31:58.500 –> 00:32:03.180 Anant Joshi: Yeah. And if you’re looking at the, the overall
229 00:32:04.320 –> 00:32:08.790 Anant Joshi: You know dating market, how much do you think that is worth at the moment.
230 00:32:10.320 –> 00:32:17.670 alex: Well, so there is a study from from Alive. Alive research, let me let me open
231 00:32:19.170 –> 00:32:21.720 alex: Here it’s from a light market research.
232 00:32:23.610 –> 00:32:28.380 alex: Their estimate for. I mean, there are number 420 18
233 00:32:33.150 –> 00:32:34.830 Anant Joshi: Okay, your sound is gone.
234 00:32:35.670 –> 00:32:38.520 alex: Oh, sorry I froze, probably. Can you hear me now.
235 00:32:39.150 –> 00:32:45.240 Anant Joshi: Yeah, so this. Yeah. Do you want to just stop and not answer that question again. I’m sorry.
236 00:32:46.230 –> 00:32:48.600 alex: Sure, yeah. So, so there is a
237 00:32:49.200 –> 00:32:52.710 Anant Joshi: You know what, let me ask you the question in case it gets cut out so
238 00:32:53.070 –> 00:32:53.370 Okay.
239 00:32:54.960 –> 00:32:57.210 Anant Joshi: So yeah, so what
240 00:32:59.880 –> 00:33:03.720 Anant Joshi: What is the overall dating market worth at the moment.
241 00:33:04.980 –> 00:33:11.100 alex: Oh, yeah. So, so there is a very say study from the like market research.
242 00:33:12.120 –> 00:33:42.210 alex: Where they the number that for 2018 so it’s been two years already was six $6.8 billion right and the forecast for 2022 which is next year is $9.2 billion, right. So, though, you know, I mean it’s 50% growth in in in in four years there for marketing that is already $6 billion.
243 00:33:42.480 –> 00:33:47.430 alex: Yeah, you know, it’s a it’s a big trend and we see. I mean, we see several
244 00:33:48.810 –> 00:33:54.600 alex: several articles and things like that where you know people explain how
245 00:33:55.290 –> 00:34:03.240 alex: Like a lot of people, especially the newer generation kind of only rely on that. Like they go, while for having fun with friends.
246 00:34:03.600 –> 00:34:18.300 alex: But they really rely more on the dating apps for for for meeting, you know, a partner and things like that. That’s a, it’s a, it’s a huge. It’s a huge trend. And I think with the new generations that were to do everything online.
247 00:34:19.470 –> 00:34:28.260 alex: That’s it’s not gonna, it’s not going to change. That’s the direction it’s going for a while. It’s not gonna it’s only going to grow.
248 00:34:28.740 –> 00:34:43.890 Anant Joshi: Yeah, and then how out of that sort of online market. And where do you see the addressable market and, you know, where, where do you see or, you know, where would you be able to obtain that what sort of level out
249 00:34:44.520 –> 00:34:58.110 alex: Right. Right. I mean, the numbers we work with. So we have some some estimates of just the number of vegans and vegetarians. Of course, it varies. First of all, it varies a lot from different countries.
250 00:34:58.260 –> 00:35:18.990 alex: Yeah, but also it varies a lot. Like, I mean not not very, very, like, the numbers are not, you know, there’s not a census or anything like it’s normally, a lot of them were estimated but but we have a, you know, we work with anything between five and 10% of the population are now.
251 00:35:20.250 –> 00:35:21.900 alex: vegetarian, vegan or vegetarian.
252 00:35:23.280 –> 00:35:32.100 alex: And so we normally using the lower one like 5% to kind of estimate the, the, the, the market size.
253 00:35:32.250 –> 00:35:32.880 alex: Yeah, that
254 00:35:33.360 –> 00:35:37.350 alex: That gives us the a market of, you know, 460
255 00:35:38.850 –> 00:35:41.850 alex: Million dollars right next year.
256 00:35:43.980 –> 00:35:50.640 alex: Know, so that would be lets say the dating for for vegans and vegetarians, you know, of course.
257 00:35:51.600 –> 00:36:05.580 alex: You know a lot of people will use more than one app. Most people like the they would use veggie but it will show us the India or something like that but but but they would normally prefer to meet someone and vision right so
258 00:36:05.640 –> 00:36:13.200 alex: Yeah, if the app is is is is working for them. There’s no reason why they wouldn’t, you know,
259 00:36:14.340 –> 00:36:28.500 alex: spend their money in vegetable versus dinner and things like that. So, so that’s the market, the size of the markets. We know we already tried to another, like, just to kind of get to the serviceable
260 00:36:29.340 –> 00:36:36.270 alex: Market, we estimate like 20% of that, then that’s still you know 80 $80 million dollars.
261 00:36:36.330 –> 00:36:37.140 alex: Yeah for you.
262 00:36:37.410 –> 00:36:38.280 alex: So that’s, that’s
263 00:36:38.430 –> 00:36:52.350 Anant Joshi: My guess yeah 18 million. Yeah, I guess, I guess the you know the traditional apps might have options or filters, but like you say, they, they may prefer prefer to use a dedicated very share and be an app for it.
264 00:36:52.890 –> 00:36:57.180 alex: Right. Right. And actually, not all of them have. I don’t know. I don’t know.
265 00:36:58.170 –> 00:37:04.320 alex: Why yeah I mean some. Some do. Some do and you know they it’s a diet for them.
266 00:37:04.830 –> 00:37:05.220 Right.
267 00:37:06.810 –> 00:37:07.170 alex: But
268 00:37:08.370 –> 00:37:22.170 alex: It’s uh yeah i mean you helps and some of them. I hear some people say, yeah, they were able to find. I don’t think Tinder, has it as far as I know, but some other ones do have and
269 00:37:23.130 –> 00:37:39.870 alex: But again, it’s, it’s just a I mean it’s not the focus. And then, of course, like if like most people that are vegans looking for vegans, they would go to a dedicated one I think because that’s, that’s where they will find more and
270 00:37:41.550 –> 00:37:50.100 alex: You know, we want to also, you know, right now, where the number one, but we also. We also want to to grow faster because of that right
285 00:38:55.980 –> 00:38:59.250 alex: Yeah, um, I mean we have, for example,
286 00:39:00.540 –> 00:39:03.600 alex: I mean, there are some that are kind of obvious, right, like
287 00:39:04.950 –> 00:39:16.560 alex: Obvious. It’s, it’s kind of obvious, but sometimes overlooked like just to fill out the whole the whole profile with the, you know, information about about yourself about your
288 00:39:16.980 –> 00:39:27.720 alex: Your hobbies. What you want to do if you do activism and things like that. Right. And then it’s the pictures right you can set up, up to nine pictures in the app.
289 00:39:28.620 –> 00:39:39.000 alex: We recommend to all nine and preferably with some features also showing kind of your interests, not just the, you know, pictures of you, of course, but also
290 00:39:39.330 –> 00:39:44.190 alex: Pictures that show your interests, maybe or bad or, you know, things that you like to do
291 00:39:44.880 –> 00:39:55.140 alex: Um, and then I mean, then, one that is very specific to regulate is the the way that. So the way that the the order ordering in the app works is
292 00:39:55.440 –> 00:40:06.510 alex: By by default, at least, is by lasts less than line right so if you go in, you’ll see people in your within your filters. So your area you are each filter and so on.
293 00:40:06.900 –> 00:40:14.400 alex: But those there were less online first. Right. So there will be on the top of your, of your page, and then you scroll down, so
294 00:40:15.000 –> 00:40:27.450 alex: So basically, what, what that means is if you when you open the app and you use it, your profile rose to the top right for it for other people so that that improves your chances of
295 00:40:28.650 –> 00:40:29.250 alex: Getting of it.
296 00:40:29.460 –> 00:40:32.220 Anant Joshi: Yeah, so they need to log in. Right.
297 00:40:32.310 –> 00:40:32.760 Anant Joshi: Is
298 00:40:33.090 –> 00:40:48.150 alex: Yeah, they need to basically use more login and use more and then they will they will go to the top more often and more people will see their profile and more people, you know, have the potential to like them. Um, I mean there’s we also
299 00:40:49.380 –> 00:40:57.390 alex: Kind of asked the question, right. That’s not a recommendation. When we asked a question for people who is that like a, you know, what about would you
300 00:40:58.260 –> 00:41:03.540 alex: What about checking our filters, right, maybe, maybe for to meet a vegan and vegetarian, you could
301 00:41:04.350 –> 00:41:13.200 alex: Be a little less strict on on age or on on distance or, you know, it seems like that they could check. But, but, of course, that’s just a question like,
302 00:41:13.500 –> 00:41:25.830 alex: If the person is is strict it’s their choice. Right. But that’s the just something they could consider in the case for for finding a vegan vegan match or vegetarian lunch.
303 00:41:26.190 –> 00:41:45.090 Anant Joshi: Yeah. Cool. Yeah. So yeah, you’ve had a lot of success over the last couple of years. So yeah, congrats with the growth and so yeah really happy to see more and more, you know, vegetarians and vegans getting together. I think it’s I think it’s really important. So, yes.
304 00:41:45.540 –> 00:41:45.840 Yeah.
305 00:41:47.250 –> 00:42:02.490 Anant Joshi: Yeah, yeah. So I was going to ask you want to see more vegan baby’s coming up next. So yeah, I guess we could to to to if anyone has these cases obviously of people getting together and creating them and that that’s the ultimate aim as well. Right.
306 00:42:03.720 –> 00:42:18.810 alex: Right. Right. Yeah. No. Absolutely. And I think the part that you know the the the mission and what we look for with with the with the app and even with some of the things we want to create the future.
307 00:42:20.190 –> 00:42:30.540 alex: Is. Is that right, like you to kind of make the, the, the, the life for for for a vegan user right so they can be
308 00:42:31.410 –> 00:42:40.650 alex: You know if they want to before, if they want it to go vegan. There’s, I mean, there’s a whole lot of barriers and just difficulties right like family and
309 00:42:41.250 –> 00:42:52.830 alex: Friends and all that that kind of not you know sometimes doesn’t don’t don’t support and then also a it becomes hard for for, you know, to, to have a
310 00:42:53.730 –> 00:43:02.700 alex: boyfriend or a girlfriend right so you, you just, that’s one of the things we want to help with like the at least one less worried. Let’s see.
311 00:43:03.630 –> 00:43:14.430 alex: And and then of course with the friendship as well. Like some people go vegan. Even they have zero vegan friends, right. So we want to help with that as well. So just to kind of make it
312 00:43:14.790 –> 00:43:26.850 alex: easier for people to make that transition and know that there’s a big community that can help them and and and be their friends and or maybe their partner.
313 00:43:27.780 –> 00:43:37.950 Anant Joshi: Yeah, great. So yeah. Wish you wish you the best of luck for the continued. Great. And yeah, hope to speak to you again soon. Thanks for coming on the show.
314 00:43:38.670 –> 00:43:48.330 alex: Perfect, thanks a lot that were available great stopped talking to you into your viewers and we’re available anytime you want.
Maybe your Veg-Match is on Veggly but just in another part of the world 😉
If you are a Veggly Premium subscriber, access it in your filters icon at the top of the Home screen or go to Settings -> Preferences:
From there, you’ll see the Teleportation button:
Start typing where you’d like to teleport to:
Select from the list and save!
Voila! (Just gave me the idea of checking out Paris 🙂 )
You’ve just teleported to that location. You will see people within your filters, from that city. Please note that Veggly Teleportation will “keep” you in that location until you decide to move again. This is necessary to give people in that city a chance to see and like you, so a Veg-Match can happen.
If you want to come back to your current location, just click the Come Home button. Note that Veggly never shares your exact location, for safety reasons.
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